SEE IT! DO IT! FEEL IT!

Design Organizational Cultures Like You Design Strategy

  • Applied Cultural Science
  • Developed with University of Vienna
  • Funded by aws & FFG
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Zero Bias. Zero Boxes.

Culture isn't what you inherit.
It’s something you intentionally design.

Culture isn't what you inherit. It’s something you intentionally design.

SEE IT! DO IT! FEEL IT! is a bias-free framework, enabling teams to visualize, test, and implement culture and values based on evidence rather than assumptions.

TThe Invisible Crisis

What Cultural Misalignment Really Costs

Cultural failure is the dominant risk in mergers and enterprise transformations. Even with robust frameworks in place, organizations struggle to translate stated values into consistent behaviors. The resulting misalignment quietly degrades strategic outcomes, talent engagement, and innovation capacity. 

An international 10-person team loses an average of 2-4 hours per week through cultural friction. That is:

Time Loss/Year:

100-200hrs

x

Average Salary:

€75k

=

Cost/Team/Year:

€36k-€72k

Measure the cost of friction and the impact of alignment with the Team Performance Cost Calculator.

Team Performance Cost Calculator >

Blueprint Prototyping - Cultural System Design

Strategic Solutions for Cultural Transformation

Across mergers, leadership development, team performance, and global expansion, our blueprint approach provides a structured, bias-free framework for the strategic design of values and culture.

Team Development

Team Cultures & Values

Leverage diversity as a driver of performance. Visual prototyping reveals underlying team dynamics, aligns perspectives through common frameworks, and channels conflict into coordinated action at scale.

Designed for: cross-functional teams · post-merger integration · agile transformations · teams with cultural friction

Explore Team Blueprints >

Organizational Design

Corporate Culture Development

Close the gap between stated values and lived behaviors. Design organizational cultures at scale where employees feel meaningfully connected and strategic alignment is embedded in everyday decisions.

Designed for: M&A · global expansion · transformation programs · values-washing prevention · organizational scaling

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Leadership Development

Leadership Programs

Develop cultural intelligence (CQ) to lead across cultures with clarity. From self-awareness to strategic cultural architecture, leaders evolve into credible role models who translate intent into consistent behavior.

Designed for: C-suite executives · global team leaders · emerging leaders · transformation leaders · leading diverse teams

Explore Leadership Blueprints >

Intercultural Excellence

Intercultural Management

Enable cross-cultural collaboration grounded in evidence. Our bias-free visual frameworks surface how teams actually work together replacing national labels and stereotype-based training with actionable insight.

Designed for: global onboarding · new market entries · virtual, hybrid teams · client-facing roles · remote organizations

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SEE IT! DO IT! FEEL IT!

From Cultural Chaos to Strategic Clarity

Using a scientifically validated four-steps-process, SEE IT! DO IT! FEEL IT! strips away bias and stereotypes to turn cultural complexity into understanding cultural identity, values, and actionable behaviors.

step 1

Artifacts

Through visual prototyping, organizations uncover hidden cultural patterns, exposing misaligned values, blind spots, and friction points that impede execution.

step 2

Architecture

Co-create the desired cultural blueprint. Design clear values frameworks that translate strategic priorities into shared principles and expectations.

step 3

Activation

Translate intent into action through focused 30-day plans that embed behavioral change and enable tracking across teams, and leadership levels.

step 4

Adaptation

Six-week review cycles keep the blueprint alive, embedding leadership accountability and enabling continuous refinement instead of static documentation.

Why Choose SEE IT! DO IT! FEEL IT!

Smart Approach, Built For Results

Scientifically Validated

Developed in collaboration with the University of Vienna and validated in over 30 research labs. Backed by government-funded innovation initiatives.

Visual & Bias-Free

No cultural stereotypes. No checkbox training. Visual prototyping surfaces how teams actually operate, replacing assumptions with evidence-based insight.

Fast & Actionable

In just four to six hours, our workshops generate the clarity and implementation readiness that conventional programs typically require months to produce.

Team Co-Created

We do not deliver consultant-authored reports. Teams co-create actionable blueprints that foster ownership and sustain change in daily operations.

Globally Proven

Trusted by leading organizations including Continental, ING-DiBa, and the Austrian Red Cross. Proven across 100+ teams, 50+ cultures, and in university education.

Measurable Impact

Cultural alignment is managed through observable, auditable indicators that can be integrated into HR and transformation steering, reporting, and review cycles.

Client Success

What Organizations Say

“Playful, engaging, time-efficient team training. SEE IT! DO IT! FEEL IT! offers a unique approach tailored to our corporate cultural values deriving strong psychological impact.”

Dr. Francesca Guidetti
Head of Product & Brand Communications
ING-DiBa Austria

“We prepare our staff members in only a few hours on intercultural understanding and work in international crisis situations. The playful setting supports development of knowledge and competencies.”

Mag. Andrea Kotorman
Head of Migration
Austrian Red Cross

“Ms. Andric was moderating a very well prepared seminar. She brought in lot of experience and daily business proposals. I can recommend to plan workshops with her.”

Boris Thaller
Head of PMO &
Project Management Executive
Continental Automotive

Ready to Blueprint Cultures & Values?

Book a free 30-minute discovery call.

Explore which solution fits your organization’s specific challenges.

book discovery call >
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SEE IT! DO IT! FEEL IT!

Blueprints For Values & Cultures

Prototyping cultures and values that turn stated principles into lived, measurable behaviors – at Zero Ground.

Isabella Andrić, MA

Cultural System Designer
& Zero Ground Researcher
isa||blueprint||innovations

Solutions

Insights

PURPOSE

This website provides insights into facilitating trainings and workshops with SEE IT! DO IT! FEEL IT! promoting a deeper understanding for cross-cultural dynamics, stereotypes, bias and organizational cultures. 

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Climate Lab, AT-1090 Vienna

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Koloniestrasse 67/Top 8
AT-1210 Vienna, Austria

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isa||blueprint||innovations. SEE IT! DO IT! FEEL IT!.

Registered Member of Austrian Economic Chamber | Industry: Management Consulting & Organizational Management | Responsible Authority: MA63, Vienna

Registered Member of Austrian Economic Chamber Management Consulting & Organizational Management Responsible Authority: MA63, Vienna