about SEE IT! DO IT! FEEL IT!®

Impactful,
unique & vivid

The idea behind SEE IT! DO IT! FEEL IT!® was to facilitate trainings and workshops on intercultural communication free from stereotypes. Finally, the lasting results and insights generated stem from a combination of affective and cognitive learning processes, contributes to a meaningful and enduring impact on individuals’ value systems. The game offers a unqiue approach through visuals that are impactful and vivid.

bias-free learning design

awareness for cultural diversity

refining the recognition of values

build understanding & meaning

effective & hands-on

Power of Visuals

Visuals have become an increasingly important part of our lives. At the beginning of the twenty-first century, social and political realities heavily rely on visual presentation. They elicit a more emotional response than texts do. 

effective simulations

Working with SEE IT! DO IT! FEEL IT!® we create a neutral space for simulations that lead to effective learning processes and outcomes.

reduced complexity

To simplify theory and make workshops hands-on and flexible in theory transfer, we work with three different sets of visual cards. 

hands-on at meta-level

With the help of visuals, knowledge can be conveyed on a meta-level. SEE IT! DO IT! FEEL IT!® offers a variety of learning spaces.

Learning Design

SEE IT! DO IT! FEEL IT!® works with three different packs of cards: “abstract”, “difference”, and “values”. “Abstract” and “difference” contain images and pictures, whereas the “values” pack of cards presents written values. In assembling the packs of cards, we chose visuals which elicit reactions on different levels. Some cards work on an affective level and provoke an immediate emotional response, as e.g. sympathy or antipathy. Others address the cognitive level and encourage interpretation and attributing of meaning.

training materials

SEE IT! DO IT! FEEL IT!® consists of a box containing the facilitator guide and three different card sets, each containing 25 individual cards.

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facilitator guide

The facilitator’s guide for SEE IT! DO IT! FEEL IT!® provides detailed instructions on more than 40 pages. You will find information on how to organize participants into groups and work with the visuals, as well as how to debrief participants, develop results and insights. 

01

ice breaker

The first pack of cards displays images of different shapes, patterns, and colors, each with varying levels of brightness and contrast. These visuals are used in the first step of the workshop to engage participants on an emotional level, in a neutral and effective manner.

02

visual world of values

The second pack of cards contains specific images that facilitate discussions on various topics, such as nature, science, economics, health, and faith. The visuals evoke subconscious interpretations and attributions of meaning from different perspectives.

03

values in 6 languages

The third pack of cards contains values presented in written form and in different languages. They were translated into English, Chinese, Spanish, French, Russian, and German in collaboration with native speakers from China, Chile, France, Ukraine, and Austria.

Academic proof

visual studies - social sciences

Deep Dive Into Evidence

SEE IT! DO IT! FEEL IT!® is an innovative tool developed in cooperation with Vienna University. Funding from the Austrian government supported the collaboration and realization. The game provides a dynamic environment for learning and development. It generates lasting results and insights, leading to a significant and enduring impact on individuals’ value systems. 

In order to guarantee high quality standards, SEE IT! DO IT! FEEL IT!® was realized 2012 in co-operation with the research area “Visual Studies in the Social Sciences” at Vienna University, represented by research expert Dr. Petra Bernhardt. Her contributions supported the integration of visual elements into the training concept.

Because of the highly innovative character of the project, research and development were funded by Austria Wirtschaftsservice Gesellschaft mbH (aws) – the promotional bank of the Austrian federal government and by FFG, the Austrian Research Promotion Agency.

The effectiveness of SEE IT! DO IT! FEEL IT!®  was tested over three years in multiple research labs on culture and identity building. We worked on cultural theories and values-driven identity building, visuals and language use, semiotics, semantics, conflicts, humour and metaphors.

workshop framework

4 to 6 hrs workshop

Depending on the number of participants, a workshop with SEE IT! DO IT! FEEL IT!® can be conducted within four to six hours. The concept can be integrated into existing concepts, e.g. as a closing workshop, or in a training on specific intercultural issues, e.g. team-building for diverse and international teams.

8 to 25 participants

In order to ensure an entertaining training with effective results and insights, there should be at least eight participants, with the maximum number being 25. Depending on the experience, the skills and the commitment of the participants, the assistance of a co-trainer might be recommended. 

co-trainer, if needed

Depending on the number of participants, the training or workshop can be conducted with two trainers. The co-trainer will observe the training or workshop, will make notes and will document results and insights.

The
invisible
becomes
visible

values-driven

about the tool developer & innovation lead

Isabella
AndriĆ, MA

international & intercultural management

With a background in Cultural Science, Isabella has gained valuable insights into cultural differences and conflicts through her experience on international level as project manager in IT and telecommunications. Since 2011, she has been engaged in training, having worked as a university lecturer.

the consultant who brings strategy & value

Isabella provides consulting in UX, communication strategy, brand identity and digital product development. In her role, she acts as both a strategic advisor, project manager and an effective implementer. She adheres to ISO 20700:2017 guidelines, and follows UX standards outlined in ISO 9241-210.

awareness raising for coded bias in AI

Isabella Andrić has been actively raising awareness about coded bias in AI since 2015, drawing on her background as a migrant and intercultural expert. With an open mindset and a global perspective, she strives to foster understanding and inclusivity in the digital landscape for many years now.

bias-free learning experiences

Developed by Isabella, a seasoned UX expert committed to human-centered design, SEE IT! DO IT! FEEL IT!® stands out for its focus on creating inclusive, bias-free learning experiences. The game serves as a forward-thinking solution for workshops on understanding (and prototyping) cultures and values. 

INSIGHTS