Unbiased &
Culturally Sensitive

table of contents

funded from the Austrian goverment

SEE IT! DO IT! FEEL IT!®

SEE IT! DO IT! FEEL IT!® creates unique intercultural scenarios with a culturally sensitive and unbiased approach. By integrating insights and theories from diverse fields, the learning design enhances participants’ understanding of intercultural concepts and cultural identity. It also explores hierarchies of values related to innovation, diversity, and inclusion. This equips participants with practical skills to navigate complex cultural landscapes.

The initial idea prior to R&D

make feel anyone as a foreigner.
any time!

Exercises and games in intercultural training often center on highlighting cultural conflicts and communication barriers. The idea was to solve the dilemma of stereotyping in intercultural training through visuals. To ensure high-quality standards, development was conducted in cooperation with the research area “Visual Studies in the Social Sciences” at Vienna University, represented by research expert Dr. Petra Bernhardt.   

learnings free of stereotyping

SEE IT! DO IT! FEEL IT!® uses visual card sets to create a framework that encourages openness and creativity. Its gameplay reduces rigid thinking by engaging the unconscious directly. In workshops and training, participants learn to build bridges across different settings, values, cultures, and experiences – in a setting eithout assumptions.

A further requirement

put theory
into practice

An essential requirement for the development was to integrate key intercultural theories into the learning design, allowing participants to engage with these concepts actively. Through visuals, we are able to not only make the theories more relatable but also foster deeper discussions and reflections among participants, ultimately enriching their learning experience.

SEE IT! DO IT! FEEL IT!® has been tested in several research labs, each focusing on different areas such as intercultural theories and models, including DMIS and Dimensions of Culture; intercultural storytelling, humor, and metaphors; visual culture, values, and cultural identity; and intercultural value and conflict management, exemplified by the Charlie Hebdo case in 2015.  

effective training

shift perspectives

Currently, facilitators of intercultural training use exercises and games that focus mostly on conflicts and misunderstandings between cultures. Participants gain skills and knowledge to “get by” in the host culture. This exercies and games risk creating stereotypes, providing only shallow knowledge and reinforcing simplified views of cultural complexity. Participants may feel prepared but lack the depth to navigate nuanced interactions, increasing the chance of misunderstandings.

Effective training should go beyond conflicts, emphasizing values, communication styles, and social norms to promote adaptive thinking and empathy for genuine engagement and shifting perspectives.

more about

culture,
communication & values